For years, Kevin ran his business without recurring revenue (project-based). He had a rule: everything is done by the month.
If you’re going to look at a good year, then you’ve got to have a series of good months. At the end of the month, that’s a hard stop and whatever happens – from a revenue standpoint – happens. Everything is set in stone at the end of the month. This pushes people to hustle and make sure they meet their goals and quotas.