Kevin’s previous company provided services that had a high ranking on Google based on their location. In episode 221 of Journey to $100 Million, listen in to Kevin as he shares how we are now trying to get back on track in Google search results here at Array Digital. This ranking allowed Kevin to acquire more leads than he could even handle, the work never stopped!
Kevin’s previous company did website design and SEO, but when his company merged with Erik’s to form Array Digital, these SEO efforts stopped immediately. At first, Array Digital was focused on software and mobile apps, and was not worried about losing those leads. Today, Array Digital provides website design, SEO, and various other services. As Array Digital expands on these services, Kevin wishes he had the leads from his previous company.
Over the past couple of weeks, we have been focusing on being present in search engine results by starting to rank for specific keyword phrases. We now have a channel in Slack that includes the entire team and is designed to get input on how we can rank for particular keywords. Every day, Kevin checks these rankings to evaluate our performance and see what we could be doing better. This channel is extremely helpful as team members have been writing articles, brainstorming ideas, and optimizing our site to ensure that we are #1 everywhere. We are already starting to acquire leads from these efforts!
What are you doing to rank yourself? Are you providing more content and focusing on keywords? If not, Kevin highly recommends it in order to be more successful.