In a website quality audit, they’re gonna take a look at your website and provide feedback to you. In this episode, Erik shares the importance of a website quality audit.
Erik J. Olson (00:01):
Why you need a website quality audit.
What is happening? I am Erik J. Olson. You’re host for this episode of the Journey To $100 Million, a website quality audit. Now that is something that a lot of agencies will offer a prospective client in order to hopefully convert them into a client. So you’ll see this all over the web. If you go to an agency website or a web development website, where they’ll say, Hey, let’s have a consultation or an audit, or we’ll show you how you can do better. There’s a lot of different ways that it can be phrased. But the bottom line is they’re gonna take a look at your website and maybe more to provide feedback to you. And we do the exact same thing here at Array Digital. Now we will do that on a very high level at the sales process or within the sales process where we’ve been doing this long enough, we can take a look at someone’s website and we can find out an awful lot of information about their digital marketing just by looking at their website.
Erik J. Olson (01:08):
But we also have just an incredible suite of powerful tools that we can point to their digital marketing to their Google, to find out how the, you know, their Google results. I should say, to find out how they’re ranking their SEO. We can look at their social media, see when the last time was they posted how frequently they post, what they post about what their engagement is like. And we can come up with all sorts of conclusions. And frankly, almost every single time, the conclusion is you’re doing everything all busted up and you need to hire us to fix it. Now, the reality is that sometimes that’s true. Sometimes that’s not actually I’ve come across clients. I, I say that’s almost the case, but I have definitely come across prospective clients that have reached out to us or that I’ve had a marketing consultation with for whatever reason and their shit’s together.
Erik J. Olson (01:56):
And I tell ’em that I’ll tell ’em, Hey, like you do not need us. Like you’re doing really well. Yeah, you got a couple problems here or there, but you don’t need us. We can’t really help you that much, but it’s rare. It’s almost always the case that we can find something that needs to be improved upon because the reality is that with marketing, there is almost always something that can be approved upon. And a lot of times these things come down to budget, frankly, what budget do you know, does a client have? And if it’s limited, then they can only do so much. Which means there’s a lot of gaps that can be filled in. But I do think that website quality audit in particular, the ones that go really deep and after a contract signed are incredibly valuable to take a deep deep look at a website in particular, from an SEO perspective, to see what is going on. If you have a knowledgeable SEO team, they can do this in house, find all of the problems with your SEO, meaning
Erik J. Olson (02:59):
You are not getting the traffic and the relevant traffic and the leads that you should because something is jacked up in your SEO. And that usually that almost always has to do with the website. So that’s why I started this off by talking about a website quality audit, incredibly powerful as a service that you pay for from a sales perspective, it’s useful, not really to you, unless you just wanna like waste your time and energy talking to sales people to try to get a few free tips. It’s probably not worth it. But if you do get a, some sort of a website quality audit or a digital marketing audit during the sales process, it can reveal some things that you probably do actually want to fix. So are they helpful? Absolutely. But I would definitely say from a sales perspective, they’re somewhat useful. And from a service perspective, after the contract assign, they’re invaluable, you definitely want a website quality audit run on your website to find out where all the gaps are so that your new team can start to fill those gaps in.