Do law firms have marketing departments?

Even though most law-firms have resorted to their in-house staff for their marketing, the endeavors have not been in vain. There are higher flexibility alternatives but the basic framework has done just fine for the most part.

How much do law firms spend on marketing?

According to research that was carried out in 2018, law firms spent about 2% of their revenue on business development and marketing. This totaled to just $19,000 for every $1 million in revenue.

Why does a law firm need marketing?

After referrals and recommendations from friends and family, online searches are the most common means of finding a law firm. 70% of law firms have gained new clients through their website. 96% of people seeking legal information or advice look online first.

Journey to $100 Million

Podcast

The Impact of Client Onboarding

Episode #583

Onboarding is so important: the communication, their expectations, the step-by-step process. It all comes into play and affects how your client feels about you, how long they stick around, and how likely they are to refer you. If you have a really great onboarding experience, they are more likely to look the other way if you do make any mistakes than if you had a less than satisfactory onboarding process.

We recently hired a company to do some work for us and both Kevin and Erik were very impressed by their onboarding process. We are going to take some lessons learned from this company and apply them to our own process.

August 20, 2020

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About The Hosts

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.