When it comes to getting new clients through your sales funnel and into your business, it all starts with your marketing collateral – things like posts on social media, ads you’re running, etc.
The 2nd step is sales; those leads go to Kevin who then distributes them to one of the salespeople. The salesperson is the first stop on the buyer’s journey.
When the agreement gets signed, we need to shift who owns the relationship to the operations team.
There’s an actual hand-off here at Array Digital with a kickoff meeting between the salesperson, the operations team, and the client.