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The Dynamic Relationship Between Sales And Operations


Episode #784

When it comes to getting new clients through your sales funnel and into your business, it all starts with your marketing collateral – things like posts on social media, ads you’re running, etc.

The 2nd step is sales; those leads go to Kevin who then distributes them to one of the salespeople. The salesperson is the first stop on the buyer’s journey.

When the agreement gets signed, we need to shift who owns the relationship to the operations team.

There’s an actual hand-off here at Array Digital with a kickoff meeting between the salesperson, the operations team, and the client.

March 9, 2021

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC