Kevin recently got to speak with Joel Ankney, a Virginia Beach-based lawyer who focuses on business and entrepreneurship.
Joel self-published his first book in 2017 and found that it was such a great marketing tool that he wrote and published a second one last year. In 29 years, this was the best marketing tool because they give him something to talk about in networking settings. But books also sit on the desks of people across the country as a reminder for referrals.
Most of Joel’s growth has come from the referrals of attorneys around town who don’t do what he does that then refer work to him.