A vanity URL is essentially a simple and easy to remember website name. We are big fans of buying vanity URLs. You can get them on Google for about $12 a year, and that includes privacy. The reason you would get a vanity URL is for better marketing. For example, we have a webpage within our website that is geared toward marketing our services to lawyers. The full URL of that is something long that we don’t remember – something along the lines of thisisarray.com/law-firm-marketing/. That’s not really short or easy to remember when putting it on marketing materials. Instead, we purchased a vanity URL, www.arraylaw.com, that redirects the user to the webpage that’s intended for prospective law clients. That is much easier for others to remember and it’s easier on the eyes.
There is no limit on the amount of vanity URLs you can purchase and redirect to different pages on your website. At $12 a year through Google, it’s a great buy and a smart marketing strategy.