Earlier this year Array Digital started doing lunchtime live streams at noon every Friday. We started by just doing them on Facebook and we have since added them to Twitter and YouTube. The live streams focus on what’s going on in marketing and sometimes we talk about events we have coming up like our monthly Marketers Anonymous meetings and the recent State of Digital Marketing Address we just had.
It’s important to get the attention of your potential clients on social media and going live is a great way to do that. In fact going live is expected to be a big trend in marketing for 2020. Consumers like to see others going live. It’s entertaining and a fun way to consume content. Livestreams are often unscripted and offer the consumer a glimpse as to what that person or business is really like. It’s a much different feeling than a polished, put together social presence and people like that.
If you’ve never gone live you should consider it. It’s easy. You can go live on Facebook, Instagram, Twitter, YouTube, TikTok and others. You can watch our live streams on thisisarray.live or follow us on Facebook at @thisisarray to get notifications.