It’s often easy to start something, but it’s much harder to maintain it.
At Array Digital, we often come up with great ideas for new things we want to try. We tend to start off with a bang then slowly lose momentum as the novelty of it starts to wear off. One example is our Friday Lunchtime Livestream. When the staff first came up with the idea we were all excited at this new thing we would be doing. After a while it became work, and took effort. It slowly became an Erik and Kevin Livestream, with us having to book speakers to join us, when initially the team was hosting most of the Livestreams.
It happens. The excitement of new ideas wears off over time. This podcast is another example. We are a year-and-a-half into this, and it’s work. Erik is recording 10 episodes today, as is Kevin, because we’re running low on episodes. But, it’s something we believe in, and we want to continue doing it, so we have to have the fortitude to keep it going.