Going live is something that we started doing on a regular basis a couple of months ago. We started doing a live stream every Friday at noon and we called it lunchtime live streams. Every week one or two of us will get in front of the camera and talk about a different topic. These days we might be talking about the Coronavirus or marketing or how to market during the Coronavirus crisis. We talk about things that are important, relevant, and relatable to the business or marketing world.
Sometimes we’ll have guests on our live stream, as is the case this week. This is a great way to present different points of view and also double your audience. We have our audience and they have theirs. It’s an effective way to reach both and really get some exposure.
If you’ve never gone live you should consider doing it. These days when most people are cooped up at home, it’s a good way to meet with people, have people get to know you, hear your message, and learn what you’re about.
Think about how going live could help you and your audience.