Sometimes You Have To Take Matters Into Your Own Hands, with Erik J. Olson

Erik J. Olson (00:01):

Sometimes you have to take matters into your own hands. What is happening? This is Erik J. Olson. You know, we are built here at Array Digital to do client work. So we have operational teams, two of them, one for Array Digital, one for Rival Digital, and they are built. They are staff their resource in order to take care of our clients’ work. And I have definitely come to realize that the, the way that we’ve structured our company, our operations team and the work that we do is very specific for those clients. But at Array Digital, I need something different for us. So as a marketing agency, I need us to do just more. I’m willing to invest more time, energy, resources, money for our marketing. Cause I believe it is so much that I am willing to do five times, 10 times as much marketing on our, for our agency to market our own agency than our clients are willing to do for their own companies.

Erik J. Olson (01:04):

So I’ve gotten to the point where I’ve, I’ve maxed out what our operations team can do for Array Digital’s marketing, and I’m starting to do it myself or to bring it like inhouse that’s in quotes. If you’re listening in house, by having it done out of headquarters, if you will. So a couple different examples. One is the advertising that we were doing for Array Digital for a long time, you know, surprisingly, it just wasn’t hitting the mark now for our clients. Most of our clients are B2C clients. So they’re targeting individual consumers. We do very, very well there, but at Array we’re doing B2B marketing. We’re trying to attract the attention of businesses much, so much more than the random people in, in the population. So it was a different kind of advertising and it, it just wasn’t really producing.

Erik J. Olson (01:55):

So I, I didn’t wanna continue to throw money at the problem. And so what we did is I took it in house and I created a LinkedIn ads, which is perfect for B2B and it targets our ideal prospects. And we have a lead generation magnet that people can download. And then we get their name, we get their phone number and it’s working. It’s working very well. So every day we probably get two or three leads of people downloading the number of contact desk forms. Submissions has increased as well, and I took it in house. So I took in-house advertising. I’m doing that myself. I took in house, the lead generation magnet creation. And, and then now I’m taking in our social media. I’m, I’m really not happy with our social media. We just need something a little bit different, something different than what we would provide to our clients.

Erik J. Olson (02:39):

And so Kevin and I are taking that in and either I’ll do it myself or I’ll hire someone or, or maybe even an agency, frankly, to do our social media, but it needs to be different and more and a lot more than what we’re doing right now for our clients. So it’s look you, you can only really grow by delegating, but you’ve gotta nail the thing that you do first before you can delegate it and expect different results. So I’m taking these things back, I’m doing them. I wanna make sure that they’re nailed and they’re working properly and then I can delegate it out to someone else.