We measure many KPIs on a weekly basis, and several of them revolve around social media.
For our own brands – Kevin, Erik, and Array Digital – our goal is to post 70 times per week. We’ve posted as many as 196 some weeks.
This quarter we changed our KPIs to be more granular. We track social media followers with our quarterly goal being an audience of 25,500 and we’re well on our way to reaching that stretch goal. We also now track social media impressions with a goal of over 55,000 impressions.
We set goals that are high. What goals are you setting to expand your social media footprint? Instead of just tracking one post at a time, try to figure out your overall social media impact.