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Small Cuts To Avoid Deep Cuts


Episode #448

Running a business can be very challenging. Oftentimes you have to make hard decisions and sometimes you have to make them quickly. During this time of the Coronavirus crisis, we have had to make some of those decisions. With some of our clients going out of business and others having to shut down for the unforeseeable future, we have had to make decisions to help keep the company going.

Erik and Kevin quickly decided to make small cuts in order to avoid deep cuts. They decided to cut back on software that isn’t essential to our operations, cash awards for our monthly staff award winner, company lunches, and IRA company matches.   They weren’t decisions that were made lightly but they were necessary. Cuts like this avoid deep cuts like having to let go of employees. That’s what we want to avoid.

When tough times hit it’s important to make decisions quickly. It could make the difference between small cuts now or deep cuts later on.

April 5, 2020

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC