Do law firms have marketing departments?

Even though most law-firms have resorted to their in-house staff for their marketing, the endeavors have not been in vain. There are higher flexibility alternatives but the basic framework has done just fine for the most part.

How much do law firms spend on marketing?

According to research that was carried out in 2018, law firms spent about 2% of their revenue on business development and marketing. This totaled to just $19,000 for every $1 million in revenue.

Why does a law firm need marketing?

After referrals and recommendations from friends and family, online searches are the most common means of finding a law firm. 70% of law firms have gained new clients through their website. 96% of people seeking legal information or advice look online first.

Journey to $100 Million

Podcast

Simple Steps to Start a Podcast

Episode #512

Kevin recently came up with a few simple steps to starting your own podcast. This doesn’t go into the details of marketing it, but it does give a few pointers for getting it up and running. Here are the five simple steps you should take:

Pick your style of podcast
1. Solo, multiple people, roundtable discussion
Choose the length of your podcast
1. 5-10 mins (good for daily broadcasting)
2. 30-60 mins (good for weekly episodes)
3. 60-90 min (best for monthly podcasts)
Choose your equipment
1. It doesn’t have to be fancy. Start with your phone or laptop.
Choose your software
1. You’ll need recording software and publishing software
Just launch it
1. Publish your episode, get feedback, then improve

A lot of people will overthink this and will want to get everything perfect before starting. But the most important thing to remember is to just do it. Get used to the sound of your voice being recorded, publish your first couple of episodes, get feedback from others and then get better.

June 9, 2020

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About The Hosts

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.