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Should I Attend A General Networking Event Or One For My Niche?


Episode #697

Very early on after starting his own business, Erik started networking with local business owners and influencers. The problem with starting a new business is that a lot of new owners will not let their network know that they’ve started a new business. They keep it to themselves and it’s a mistake. You need to get out there and network both with people you know and people you don’t know.

There are many different networking events you can go to, some more generic in nature and others that are more specific to a particular niche. For us at Array Digital, Erik has concluded that it only makes sense to network with niche groups. We have niched down recently and we want to be targeting business owners in those 3 segments.

December 12, 2020

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© 2021 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2021 Array Digital LLC