The way that a webpage gets ranked is pretty formulaic. In this episode, Erik explains some of the high-level things that need to be done in order to get a ranking on a webpage.
Erik J. Olson (00:01):
Organic SEO. And how pages get ranked over time.
What is happening? I am Erik J. Olson. The way that a page a webpage gets ranked it’s pretty formulaic. Actually, we’ve got this thing down to a science. So let me kind of explain it to you. Now, I’m talking about organic SEO, not local SEO, local SEO, which is within a radius of about three to five miles around your office. That has a completely different set of tactics. But when it comes to organic SEO, this is pretty formulaic. Now I’m gonna explain some of the high level things that need to be done in order to get ranking on a webpage. First, you have to have a very fast, very mobile friendly and very user intuitive website. And Google’s algorithm knows how to measure all those things. Even the user experience at this point. So you have to have a very strong high trust website.
Erik J. Olson (01:01):
You can’t do this. If you have an old website or you’re using some sort of a website builder, like, I don’t know, pick one of the thousands that are out there, you really need to have a website that is built by an agency. It like, look let let’s, let’s get real in order to rank a website. When I say rank, I mean, page one, if you’re not on page one, you don’t have rankings. That’s the reality in order to rank a webpage, there’s gonna be fierce competition. Everybody in the world is trying to rank websites because when you do, when you rank a website, when you get into like first position, you have a license to print money, you’re gonna get a ton of traffic and a ton of leads. So everyone’s fighting for that. You’re not gonna get rankings. If you just like frankly, half asset try to figure it out yourself.
Erik J. Olson (01:48):
Don’t have a team involved. You’re you’re just not gonna get rankings. You might as well just do nothing. So if you’re serious about SEO, if you’re serious about your business, if you’re serious about ranking and starting to print money, because you’re in position one, two or three on the first page, you need to go with an agency like Array Digital, but here’s the formula. Number one you have to have the website I talked about has to be healthy. Fast. Mobile friendly has to have a good user experience and well designed number two, technical SEO, right? So there’s a lot of things that Google tells you thal do. And when it comes to technical SEO, we are applying the thal do this is in addition to it being fast, user friendly, etcetera. They have very strict requirements. They tell you exactly what they are. Now. You’re gonna have to read through years of documentation literally years because they come out with this guidance over time and interpret it. And this, this is a career in itself being an SEO, but they tell you what to do. So technical SEO make it technically savvy, technically superior. When it comes to Google’s SEO guidelines,
Speaker 2 (02:59):
The next thing is keyword research, figure out what keywords you really should be going after. You don’t wanna guess. And then you need to write content that targets those keywords. And there’s a very particular way, a very systematic way of writing that content that ensures that it’s gonna get noticed by Google. When people search for that keyword, it’s gonna get noticed by Google, but it won’t actually climb through the rings until you get backlinks to it. So you put this new content out there on an awesome website that is technically superior. Google’s aware of it, but it’s like on page 10, you start getting backlinks to it because people are aware of the page. Google sees those backlinks appear and it evaluates where the backlinks came from. Is it a trustworthy website that provided the backlink or is it like, you know, some crappy website that is terrible itself, that they don’t care about that.
Erik J. Olson (03:52):
But if it’s a really good website, then you get really good SEO value. So you start to build and you build content. You make it awesome. You hit all the keyword metrics that you’re supposed to start to get backlinks and Google takes notice. So as people are searching for that keyword at first, that page may start off on page. The webpage may start off on Google’s result page number 20, but then give it a couple. Oh, by the way, like, we’ll see that like right away, like within a couple, like two weeks of it coming out, we’ll see that it’s like on page 20, it showed up in Google’s index, which is the name of their database. But then we get a back link to it and it bumps from 20 to page 13. That’s a huge jump. Right? But still is page 13.
Erik J. Olson (04:41):
No one cares. We get more backlinks. We put more effort into it and it starts to move through the pages. Page 20 page 13, page 12, page seven, boom, big jump page three, page two, page one. Back to page two, page one back to page two, page one stays on page one. And then our goal is to get it up to the top of page one, position one, two or three, you want, I mean, you wanna be position one because position one gets drastically more clicks than position two or three. But if you’re not in the top three, you’re getting the leftover. So you wanna be in position one, two or three for that keyword, which will be achieved by one piece of content on an incredible website with great backlinks. Now the goal of SEO is you don’t stop there. That’s just one keyword. What about the hundreds of other related keywords that people could search for, for your offering? So you wanna continue this process. One article with backlinks on an awesome website per keyword to go on after and or keyword you’re going after. And you wanna do this every month, right? You wanna be going after keywords one, keyword, five keywords, 15 keywords, 50 keywords. If you could afford it, the more you
Erik J. Olson (05:56):
Could afford to do the faster and the bigger library you will build to just dominate the rankings. And again, when you dominate the rankings in SEO, you have a license to print money. If you don’t know how to do this, if you’re not so sure that your web developer or your it guy or your agency knows what they’re doing. And trust me, this is a deep skill set. You need someone with profound knowledge when it comes to SEO. And that’s exactly what our search engine optimization specialists and our operations team here to raid digital can do for you. So if you want value, reach out to us, you can contact me. I’m Erik J. Olson. My email is email@example.com or you can find me on Instagram. I hang out there a lot @erik.j.olson. That’s E R I K dot J dot Olson.