We recently updated our mission statement to align with our new goals. Initially, our mission statement was to dominate digital marketing in Hampton Roads. That served us well the last couple of years, but we feel we have outgrown it. Our new mission statement is to dominate digital marketing for our clients in the medical, law, and home service industries. That’s what we do the best in, and that’s where our focus has moved to.
A mission statement should align with the goals you want to achieve in the next two to five years. It should be achievable, measurable, and change as your goals change. Unlike a vision statement, which is really a long-term vision for the next 10 years, a mission statement is a shorter-term goal. If you haven’t created your mission statement, or if it no longer aligns with your goals, think about creating a new one. Make it meaningful to you.