Think about your website. The traditional way it’s done is you have a contact page with a form, a couple questions, name, email address, etc. The person that fills that out has no idea where that information goes after they fill it out. It could go to spam and never be seen, it could go ignored, or maybe it’s received and someone calls them to set up an appointment.
Kevin decided to change our contact page from a form to a booking system through Calendly. He created the 15-minute call. The page also has qualifiers to see if the person might be a good fit for our company. Then they can select a day or time that does not conflict with Kevin’s calendar. He automatically gets a calendar invite for that booking and now he has a qualified lead for the exact person he wants to talk to.