In this episode, Kevin talks about letting emotions drive business decisions.
When Kevin meets with prospects or clients, sometimes he can tell that they have an emotional attachment to certain things or concepts. An example is if they want to focus one a specific keyword for search.
But often you should remove emotion and look at the data. Maybe the keyword you’re emotionally attached to is not the best keyword for you. If you look at the data, there could be another and better keyword to focus on. You should pick based on data, not emotion.
Do the research, look at the data, and make a decision after removing the emotion.