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Reframing The Content Reuse Framework


Episode #694

A couple of years ago, when Erik started listening to GaryVee, he came out with a concept called the “Content Reuse Framework.” It was an 81-page slide deck showing exactly how he repurposes content.

Erik downloaded it and studied it pretty closely to understand how GaryVee was putting out all this content every day. GaryVee has been saying for years that no one – including himself – puts out enough content.

That is why we now film our podcast recording sessions and it can be formatted in different ways for different platforms. Video is key to repurposing content so we try to do everything through video now.

December 9, 2020

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC