A couple of years ago, when Erik started listening to GaryVee, he came out with a concept called the “Content Reuse Framework.” It was an 81-page slide deck showing exactly how he repurposes content.
Erik downloaded it and studied it pretty closely to understand how GaryVee was putting out all this content every day. GaryVee has been saying for years that no one – including himself – puts out enough content.
That is why we now film our podcast recording sessions and it can be formatted in different ways for different platforms. Video is key to repurposing content so we try to do everything through video now.