Every Friday we host a livestream on Facebook and stream it on Twitch, Twitter, and YouTube. Recently we had the pleasure of hosting Katherine Prescott on our livestream. She is the founder of voicebrew.com, which is a website that sends out regular updates on new features of Amazon Echo and Alexa.
Erik learned a couple of very valuable things from Katherine. The first is that your advertising, whether it’s traditional ads, digital ads, or even your website, needs to have at least one very clear call to action (CTA). A call to action is something you want the consumer to do upon viewing your ad or visiting your site. It could be to call you, sign up for a newsletter, or fill out a contact form. The point is the CTA needs to be clear and effective. Erik was surprised to see Katherine has one CTA on her website and that’s to sign up for her newsletter. In fact, that is the only major thing on her homepage, which he thinks is pretty clever.
The other thing he learned was she has one of those pop-ups on her website directing people to sign up for the newsletter. He admitted he thinks those are annoying, and she agreed. But, she also told him that pop-up works better than any other CTA she has on her site, and she gets better subscribers out of it, who open her emails more, and stay subscribed longer.