Reading 100 Marketing Articles In 2020

Kevin made a goal this year to read 100 marketing articles. At first glance that may seem like a big number but it’s pretty manageable.

A couple of mornings a week Kevin looks for marketing articles online. He will read one to three of them at a time and record it in a Google form which then puts it into a spreadsheet. That spreadsheet is tracking how many articles he’s reading. So far he’s up to 17. He is ahead of pace and should easily accomplish his goal by the end of the year.

The benefit of reading 100 marketing articles is to continue to learn more about marketing. Digital marketing is what we do at Array Digital, and there is always something new to learn in the industry. Whenever he finds something that may be useful to the team he shares it with them as well.

So think about your business, think about your goals, and see what you can do to learn more.