Erik recorded the audio for a guide called Everything You Need to Know About Hiring a Digital Marketing Agency for our ideal clients. You may check this out on arraylaw.com/guides.
In this episode, Erik shares the reasons you should reach out to your ideal prospects through audio.
Erik J. Olson (00:00):
Reaching out to your ideal prospects through audio, what is happening? I am Erik J. Olson, your host of this Journey to $100 Million. So I just recorded the audio of our guide, which is called everything you need to know by hiring a digital marketing agency. Now, this is targeted specifically to our ideal clients, which are law firm, managing partners. So we have this guide on our website. If you go to our law firm website, which is arraylaw.com at the very top, you’ll see guides.That’s a menu item. You can also just go right to it at arraylaw.com/guides. And you can download this, check it out. Now, if you’re in the law industry, if you run a law firm, if you’re a managing partner or a marketer there, download it, cuz it’s worth it for you.
Erik J. Olson (00:54):
Like you’re gonna get a lot of really good information from it. If you’re not a marketer, go ahead and download it. Or I’m sorry if you’re not in a law firm, feel free to download it anyways. You may get some follow up emails from us. You could just unsubscribe, no big deal, but you could check it out there. It’s free. So why do we do this? Well, I want to give our perspective clients, something that is very meaningful to them. Something that is relevant to them, something that is valuable to them. And frankly I’ll want to do that in exchange for something that’s valuable to me. And I’m not talking about money here. I’m not selling this, but what I’m doing is asking them for their name and their email address, and then we can follow up with them. So clearly if a law firm is interested in finding out everything that they need to know about hiring digital marketing agency, and we’re a law firm, digital marketing agency, then there’s probably a fit.
Erik J. Olson (01:45):
So now it’s incumbent on us to reach out to them or they can reach out to us. There’s plenty of ways in the guide that we specified. They can reach out by phone or by filling out a form for a free consultation. So we’ve had that up and running for a couple of months now. And recently actually Eric Thomas, who is the president of our sister agency, rival digital. He went to a mastermind and he came back with an idea which is to turn it into an audio. And I’m like, yeah, that makes a ton of sense. Some people prefer to listen to these things rather than read them as an example. I’m a reader. I also listen to auto audibles auto audible and auto audio books. I do that a lot like when I’m running, but I, I read as well. The co-host of this podcast, Kevin Daisey, not so much a reader, but he’s a listener, right? So people have their own preferences. And so we want to create content so that we can deliver it the way that they want delivered, that our ideal prospects wanna deliver. So someone to read it, someone wants to listen to it. So now that I’ve recorded the audio for it, I’m going to release that along with the written version. So
Erik J. Olson (02:59):
We’re gonna say you can either download the written piece or audio by giving us your information. And then we’ll give ’em links to both. And by the way, they could share it with someone if they want. So it’s a small investment in time. It took me about an hour to record the audio for it and money. I need to hire an audio editor to put it all together and then it’s gonna take my time to put it on the landing page or whatever. Like I gotta get it all squared away, not a big deal, but it’s worth it. And by the way, once I have the audio, here’s my plan. I’m going to release it as a very inexpensive audiobook on audible.com. I already have an account on audible.com from when I, when I released my, the audio of my book Million Dollar Journey.
Erik J. Olson (03:46):
So that’ll be simple by the way, the audio engineer that I just contacted to do the editing for this he’s the guy that helped me with the audio for $Million Journey. So I already have a lot of these pieces already set. I just need to like activate them, which is great. I don’t need to do any research about who the editor is or how to get it on audible. I already know. Then I’ve asked him to chop up the full length audio, which will probably be about 50 minutes long into say three or four segments that are about five minutes long, maybe shorter, maybe longer. And I’m going to release those to you on Journey To $100 Million one at a time. Why number one, frankly, it’s something to say to you, number two, I’m gonna show you exactly how we do it, right? So I’m gonna actually give you this solution that we produce for ourselves.
Erik J. Olson (04:39):
You’re going hear exactly how we talk about digital marketing to our prospective clients and exactly how we get them to take the next step. So like we’re very transparent here, which is one of our core values. You’re gonna see it from the inside out and we’re gonna step you through it along the way. So it’s coming soon. This episode is just a primer to let you know that it’s coming and probably within a week or two or three of hearing this episode, you’re gonna start hearing those five minute clips. Alright, so stay tuned. I think you’re gonna like it.