We have a Lunchtime Live that we’ve been doing every Friday at noon. As part of notifying people that we are going live, we have repurposed our text messaging platform to let people know about the lives that are happening and where they can access it.
Erik is a big proponent of re-purposing information but there is a danger to it. We learned this a few weeks ago when we repurposed our Marketers Anonymous text messaging platform for these livestreams.