Whenever we get a new lead or a referral one of the first things we do is qualify them. This entails doing a little research on their company to find things out like how long they’ve been in business, how big or small they are, and if they are in a good position to grow their business. A lot of these things come to light during the 15-minute call that we schedule with every new prospect, but we also do our own due diligence. Not everyone is a good fit; we want to go after the clients that are looking to grow and we believe will be with us for a long time.
So, think about how you can qualify your prospects. The sooner you figure out if your goals align with their vision the better you’ll be.