Erik has recently gotten a lot of email communications from companies he, frankly, forgot about. These companies are waiting for a sales opportunity and right around the holidays is the perfect time. He was getting flooded with email newsletters that he never signed up for and he unsubscribes.
Here at Array Digital, we have an email newsletter, but we don’t just add people whenever they have some sort of transaction with us. We have a double opt-in so we know that the people we send our newsletters to really want them.