Do law firms have marketing departments?

Even though most law-firms have resorted to their in-house staff for their marketing, the endeavors have not been in vain. There are higher flexibility alternatives but the basic framework has done just fine for the most part.

How much do law firms spend on marketing?

According to research that was carried out in 2018, law firms spent about 2% of their revenue on business development and marketing. This totaled to just $19,000 for every $1 million in revenue.

Why does a law firm need marketing?

After referrals and recommendations from friends and family, online searches are the most common means of finding a law firm. 70% of law firms have gained new clients through their website. 96% of people seeking legal information or advice look online first.

Journey to $100 Million

Podcast

Priced For Bigger Clients

Episode #506

Our pricing and structure has been developed to service larger clients than we’ve been previously used to. But in our evolution, we’ve slowly moved up and set the bar higher. We’ve hired more people, we’ve put more energy into our services, communication, and customer service. So it’s harder for us to work with a super small client, therefore, our pricing is not really structured for those.

From our sales side, we’ll get these small clients who would require us to lower our threshold and prices to accommodate their small budget. But we need to start saying no to those clients, clients who don’t make sense for our company.

June 3, 2020

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About The Hosts

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.