We have started a new podcast series called The Managing Partners Podcast. It consists of Erik or Kevin interviewing managing partners of law firms about their business and how they’re growing it. There are three major benefits to interviewing lawyers about their business.
- We learn more about their industry and how they operate. This is important since we work with lawyers and always want to stay on the forefront of how their business operates.
- There’s potential they might need our services. It’s a great way to start that conversation in case they do.
- It gets us exposure. We typically ask for referrals for other lawyer friends that might want to be on the podcast and often receive them. The repeated exposure is good for setting us up experts in their industry.
Think about how you can use a podcast or a livestream to talk to your ideal prospects.