Although we are a digital marketing agency, Erik believes in using snail mail to get the attention of ideal prospects. Think about it: if a postcard comes across your desk, you are likely going to take a look at it. Even if you don’t take action on it, it will likely get your attention especially if the envelope is handwritten and addressed to you. The same cannot be said for an email.
Here at Array Digital, we’ve sent out postcards to ideal clients in different industries over the years. But it was always a typed out postcard sent to hundreds or thousands of people at once. The goal was to build brand awareness.
At Rival Digital, they decided to take this gesture one step further and personalize it with the name of the prospect. It’s a lot of work but it’s very compelling!