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Personalizing Postcards To Ideal Prospects


Episode #733

Although we are a digital marketing agency, Erik believes in using snail mail to get the attention of ideal prospects. Think about it: if a postcard comes across your desk, you are likely going to take a look at it. Even if you don’t take action on it, it will likely get your attention especially if the envelope is handwritten and addressed to you. The same cannot be said for an email.

Here at Array Digital, we’ve sent out postcards to ideal clients in different industries over the years. But it was always a typed out postcard sent to hundreds or thousands of people at once. The goal was to build brand awareness.

At Rival Digital, they decided to take this gesture one step further and personalize it with the name of the prospect. It’s a lot of work but it’s very compelling!

January 17, 2021

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© 2021 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2021 Array Digital LLC