Up until about six months ago we were willing to do digital marketing for just about any established business that needed it. When Covid hit we started to rethink that. We lost our biggest client, who was a retailer. It hurt. That’s when we started to look at the different industries that we serve and we noticed some are more recession-proof than others, and we do really well for those industries.
The industries we’re talking about are law, medical and home service industries. While some marketing agencies focus on specific niches, we are not there – yet. The pandemic forced us to narrow down the segments we serve, and it’s been really good for us and our clients.