Did you know that 13% of Americans prefer to speak Spanish at home? In this episode, Erik shares how excited he was to unlock a huge market for our clients.
Erik J. Olson (00:02):
ALO English, ALO Espanol.
What is happening? MIMO Erik J. Olson. Why am I speaking to Spanish? I mean, I’m trying, I’m like butchering it, but I know a little bit of Spanglish, but I am definitely not fluent in Spanish. The reason I’m even trying to talk in Spanish is because at Array Digital, we have a brand new offering, which is Spanish translation for websites. Now this is incredibly exciting because there’s a huge quantity of features and more importantly, an audience that were unlocking for you by providing Spanish translation for websites. Now, let me explain a little bit. Did you know that 13% of Americans prefer to speak Spanish at home? That means that that is their preferred language, Spanish. They want to consume content in Spanish. Now 13% of Americans and there’s about 350 of us. 350 million. I should say of us right now. If you do the math, that’s about 50 million roughly, and there’s 50 states.
Erik J. Olson (01:12):
So roughly 1 million people per state on average, prefer to speak Spanish. That’s a big, big audience to tap into that is currently probably inaccessible to you as a business and a business owner. Right now, if you could tap into an extra million clients instantaneously in your state or 50 million in the United States, what are the implications of that? What does that mean for you? If you could instantly, and especially if your competitors weren’t doing this at all, they weren’t catering to that audience at all those demographics. What if you could instantly access a million more clients in your state or 50 million in the entire United States? Do you think you’d get more business because of that? Oh, I do. Oh, I do. For sure. As a matter of fact, we’re gonna do this for ourselves. So we have the ability now to translate websites into Spanish. And there’s a lot of cool features here.
Erik J. Olson (02:17):
One is it will auto. Like what we’re doing is it’ll automatically determine if the user prefers Spanish or English and serve up the right language to them. Number two, we are gonna translate the entire website, including all of the technical SEO components. So that search results will show up in Spanish if the person queries in Spanish. So let’s say that someone, I don’t know, I’m gonna make an example here. What if someone searches for personal injury, lawyer, Norfolk, and they do it in English, English results come up. That’s where you’re used to. But if they search for personal injury, lawyer, Norfolk, Virginia, but they
Erik J. Olson (02:58):
Say type that in Spanish, Spanish results come up. But only if you have a Spanish website and you probably don’t run out, but our clients will. So we’re gonna translate all of the website, including the components that are incredibly valuable to Spanish, S E O, and we’re gonna do it very fast and very efficiently. And as new content comes out that we create for English SEO. We’re gonna translate that into Spanish SEO as well. So look, you could untap a huge potential market that your competitors are not going after at all, but only if you put in the effort and you get with the right partner for your digital marketing, if your partner has Spanish translation. Awesome. Good for you guys. If not reach out to me, I can tell you all about our offering. I can step you through it. I can show you the benefits.
Erik J. Olson (03:57):
There’s a lot more to discuss, but I was super excited about Spanish translations. It’s gonna unlock a huge market for us. It’s gonna unlock a huge market for our clients. There’s not a lot of competition there, frankly. I’ve already done them research. I know that a lot of digital marketing agencies, most of them probably 99% are not even thinking this far ahead. So we got a big, big jump on our competitors and I intend to take full advantage of it for me and for my clients and for their missions so that they can help more people and serve more customers and get more employees that fulfill our mission too. To help you fulfill your mission. If you want Spanish translation for your website, reach out to me. You can email me at firstname.lastname@example.org or hit me up on Instagram @erik.j.olson E R I K dot J dot O L S O N.