Never Sell What You Cannot Deliver

Grant Cardone has a philosophy that you should always say yes when you’re in a sales situation. No matter what the prospect requests, the answer is yes. He also encourages you to just take the deal and figure it out later.

However, Erik has noticed throughout the years that when we take work that we’re not familiar with, there’s a high probability that we’re going to screw things up. Here at Array Digital, we work with a specific type of client: law, medical, or home services. That’s our sweet spot. Whenever we take on something outside of that or a service that we don’t do, there’s a good chance we’re going to screw it up. And we’ve learned this the hard way.

Whenever you do something different from the norm, you have to over-communicate. It becomes exhausting and that’s why we’ve created processes because as human beings, we are going to forget to communicate.