What is better than one big piece of content? Micro content.
When you create content for your company or brand there are numerous opportunities to turn that into lots of micro content. What we mean by micro content is taking content and chopping it up into several smaller pieces of content. For example, this podcast episode is being recorded on video and audio and it’s about 4 minutes long. That can be kind of long for someone to listen to or watch, especially if they’re multi-tasking. And, while we want to put out the entire episode for our audience, it’s just as important to create as much micro content from it as possible. In this case that could be taking a few of the most important points from the episode and making shorter videos, videos in different aspect ratios for Instagram or Facebook, or a still picture with word overlays. All of a sudden we have numerous pieces of micro content from this 4 minute episode.
Creating content is time consuming, and editing it to put out to an audience is too. Try to find ways you can take content you’re already creating and make several pieces of micro content to maximize it.