In this episode Erik continues his interview with Marcus Sheridan, the author of “They Ask, You Answer”.
When consumers are searching for products or services they are usually searching for answers to some basic questions every time. One of those questions is how much the product or service costs. As a result, it is important to be transparent about your pricing on your website. This doesn’t mean that you have to include your pricing list on your website, but you should give buyers a clear understanding of your offering and how that affects your pricing.
Sellers often assume that buyers should know how much something costs, but often they do not, especially when it comes to services. If you don’t take the time to educate your buyers on your offering, they might go to one of your competitors who advertise cheaper prices, because they don’t know what’s involved in your service offering.