Do law firms have marketing departments?

Even though most law-firms have resorted to their in-house staff for their marketing, the endeavors have not been in vain. There are higher flexibility alternatives but the basic framework has done just fine for the most part.

How much do law firms spend on marketing?

According to research that was carried out in 2018, law firms spent about 2% of their revenue on business development and marketing. This totaled to just $19,000 for every $1 million in revenue.

Why does a law firm need marketing?

After referrals and recommendations from friends and family, online searches are the most common means of finding a law firm. 70% of law firms have gained new clients through their website. 96% of people seeking legal information or advice look online first.

Journey to $100 Million

Podcast

Lost a deal? Don’t worry about it.

Episode #580

Years ago, Erik was obsessed with Shark Tank and he’d watch it religiously every single week. One piece of advice shared on the show has stuck with Erik for years: “It’s just a deal. There are millions out there like that.”

At the time, Erik was in the beginning of his entrepreneurial journey, dealing with 1-2 deals at a time and thinking it must be nice to have that mindset. Now, he realizes there are millions of deals out there; you just have to go find them.

How? Have a very specific message to a very specific niche.

August 17, 2020

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About The Hosts

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.