Years ago, Erik was obsessed with Shark Tank and he’d watch it religiously every single week. One piece of advice shared on the show has stuck with Erik for years: “It’s just a deal. There are millions out there like that.”
At the time, Erik was in the beginning of his entrepreneurial journey, dealing with 1-2 deals at a time and thinking it must be nice to have that mindset. Now, he realizes there are millions of deals out there; you just have to go find them.
How? Have a very specific message to a very specific niche.