Array Digital started off as a software company that created mobile and web-based apps for businesses that were amazingly designed so they looked great and worked great too. That lasted for the first year and then we transitioned into being exclusively digital marketing.
It took a long time for people to realize the company was no longer doing apps and software anymore. It’s actually still happening that people have not grasped the fact that we no longer do that and have moved to digital marketing.
We realized that we had to talk about it publicly and often. It couldn’t be just one blog post and then done.