Almost every day, we’re meeting with prospects that have websites that do not perform: they load slowly, aren’t optimized, aren’t producing leads. And these are big brands that we’re going after in our region. We always come in and say we can improve your website, increase brand awareness, etc.
There are few that do it well and it’s rare to see a website that has nothing to fix or change. If you’re an entrepreneur looking to start a business, you need to create a website with these basic elements: loads fast, is mobile responsive, has a phone number that people can click to call, and is always up and operating. You don’t have to pay a lot of money for it but it’s essential to have these key features. The website should be secure, mobile-optimized, fast-loading, built for your buyer (is it easy to convert), your social icons should be in the footer, checked for broken links, and optimized for search results.