Erik is currently trying to bring our new service offering to some existing clients. We updated our SEO and Google My Business offerings because we found way more effective ways to do these services that bring superior results. The previous way worked and we did a good job but now we know how to do it even better.
But with the new way and the new results, comes new pricing. It’s more expensive for us to do it this way, nearly double the price.
We decided that new clients definitely have to get onto the new offering. For legacy clients, we didn’t make them switch over right away. We gave them the option, they could decline or accept, and if they declined, we’d continue to do it the old way.