Array Digital is raising the stakes to ensure we always sell to our ideal prospects. We have begun niching in on three specific personas: law firms, medical practices, and home services companies. We don’t want to lose a big deal so by setting and regularly updating our threshold for deals with customers that may not be not our ideal prospects; the threshold starting Jan 2021 is $10,000. We plan to work towards only accepting clients that fit within our niches. We know that we can do an amazing job within our segments, and we do not want to make mistakes at our customer’s expense.