Erik is frequently asked by lawyers who like to write articles and have blogs on how to incorporate existing blogs into an effective SEO strategy. In this episode, Erik shares the different ways how to do blogs tie into an effective SEO strategy.
Erik J. Olson (00:01):
How to incorporate your existing blogs into an effective SEO strategy. What’s up, this is Erik J. Olson. I get asked this question a lot, especially by lawyers who like to write articles and they have blogs. They want to keep blogging and they think they could do it for SEO value, but they can’t. Right. And this, this, this goes beyond lawyers, most business owners, most business practitioners, that blog, they just kind of blog about what they think is interesting. Maybe things that are topical right now that are newsworthy. They think that they’re going to get a lot of trash. And a lot of times they just don’t, it falls flat because they don’t have an SEO strategy. They don’t know how to do keyword research. They don’t know what keyword density of what keywords to put into their blog post. They don’t know how to do technical SEO.
Erik J. Olson (00:50):
They don’t know how to SEO. The bottom line is they don’t know how to SEO, but they like to write articles. So how do blogs tie into an effective SEO strategy? Well, there’s a couple different ways that you could still blog and write and, and have someone else. I’m not gonna pretend like you can do it unless you are an SEO. If you’re an SEO, you can do this. If you’re not an SEO, you’re probably not gonna be able to write for SEO value. You, you just, you just write for, for your own pleasure, if you will, and for the education of others, which is great. So I’m gonna assume you’re not an SEO and you can’t write for SEO value. So how do you write for how do you write yet, yet? Still have SEO value. All right. The SEO pieces need to be written by someone else who is an expert in search engine optimization and is an expert writer in your industry, right?
Erik J. Olson (01:50):
That’s probably not you because you don’t know SEO. So it’s fine. And I’m, that’s not a slam. It’s just, it is what it is. So you want an SEO writer that is familiar with your industry to write SEO pieces that are long enough targeted enough and high quality enough to get you traffic to your website, but your pieces can still be on the website. Just one, make sure they don’t interfere with the keywords that are, that your SEO is going after. So you have to coordinate with your SEO. And then, you know, two, just realize that they’re, they’re probably not gonna get a whole lot of traffic. Now, maybe once an SEO piece that someone else writes gets people to your website, then that person may be interested in this interesting article that you wrote about whatever topic that’s usually how it works, but you’re probably not gonna get people from Google into your website because of the piece you wrote. But once they’re there on your website, they may like it. Also, your blogs could be used for social media posts. You could chop them up into 10 or 20 different social media posts, right? You could put them out as an email newsletter. As a matter of fact, you couldn’t use those pieces of content
Erik J. Olson (02:59):
And places like LinkedIn, where you could publish an article, you could put those pieces on Quora. You could put those pieces on medium.com, right? There’s a lot of places that you can publish a blog without it being on your website, but you can still do it on your website. So I do think that blogs have a place in this world, even if you’re, if you’re going after SEO, but they do not suffice or replace SEO content that has to be done by an expert who knows your industry. And if you would like an expert who knows your industry, especially if you are a lawyer, if you are a managing partner of a law firm, or if you are a marketer that works in a law firm, I want to talk to you. So there may be an opportunity to work together. The name of my company is Array Digital. My name is Erik J. Olson. You can find me on Instagram @erik.j.olson. That’s E R I K dot J dot O L S O N. Reach out to me there. You can DM me. You can email me, come to my website thisisarray.com Let’s see if there’s a fit.