Are you creating buzz for your company within your community? In episode 181 of Journey to $100 Million, listen in as Kevin explains how we have done absolutely everything we can to create a name for Array Digital in our operating area. The region we mainly service is made up of 7 cities, and is referred to as the Hampton Roads area. We have done everything we can to hammer away and create a buzz about our company within our community in order to get the word out about who we are, and what we do!
One of the ways we started to create buzz, was by creating a bold mission statement. Our mission is to dominate digital marketing in the Hampton Roads area. We have made this statement public, and it is completely out there including our social media platforms as well as our website. Not only that, but we created an even bolder vision statement. Within the next 10 years, we hope to grow to $100 million in recurring revenue. Stating this vision is one of the many ways we hope to stand out amongst our competition.
A couple other tactics we have used here locally includes a nonprofit giveaway contest that we run. What we do is give away a website and marketing guidance for free to a nonprofit organization that wins our giveaway contest. This giveaway is for a good cause, and we love giving back to our community – but it also creates a little buzz and gets people to know more about us. Additionally, Erik and Kevin apply for awards. Erik and Kevin apply for these awards personally as entrepreneurs, as well as apply for company awards within the industry. We have won lots of awards on both sides, and that has helped in the Array Digital branding.
Another great way that we have created awareness within our industry, is by Kevin and Erik holding board positions for multiple organizations within our industry. Erik and Kevin hold positions on boards like The Entrepreneurs Organization and the HRIC (Hampton Roads Innovative Collaborative) which allow them to make even more connections within our industry! Not only that, but this podcast/flash briefing you are listening to right now is another way we have created buzz! Journey to $100 Million gives Array Digital another outlet to get out into the world and talk about what we do!
Furthermore, Erik, Kevin, and even our team members speak at multiple events! This allows us to get in front of large groups and talk about what we know, whether it be entrepreneurship or digital marketing. Erik and Kevin are both open to speaking on a regular basis, so send them an invite! But, we don’t just love speaking, we also hold meetups of our own called Marketers Anonymous! At this meetup, we bring in expert speakers around the area to talk about marketing and new trends within the industry! This has been huge for us, and has allowed us to get in front of people that we want to do business with and creates even more awareness on a much higher scale!
There are many more things we do on a regular basis to create buzz like our expansion to Orlando, or our 100-150 social media posts a week. We are doing just about everything we can to create this awareness so that we can continue to grow as an organization. While we implement all these different strategies in order to talk about ourselves, we are not just all talk. We are walking the walk, and out there doing every single thing we say. Are you doing anything to turn some heads and get someone to notice you?It has been huge for us, and Kevin highly recommends it!