Straight out of college Erik started his career as a civil engineer. He got an idea for a software project so he started doing that on nights and weekends. Eventually freelancing in software development turned into a full-time job which later required hiring help. When Erik and Kevin got together to form Array Digital it was with the intention of offering digital marketing in addition to creating web and mobile apps.
Digital marketing is not something Erik really understood so he decided to spend an entire year learning everything he could about it. He read books, blogs, listened to podcasts, and absorbed everything he could on the subject. Together with Kevin, and Jake, who we had hired to be our digital marketing specialist, Erik learned the value of digital marketing, and that was enough to turn the company around to focus on just that.