Erik is a big believer that you need to be in all places at all times, especially when it comes to your online presence. You need things like a website, a podcast, and a strong presence on social media. There are many social media platforms to choose from and it can be overwhelming. Here at Array Digital, we have a marketing team that helps support Erik’s profiles, Kevin’s profiles, and of course Array Digital’s. But, Erik wanted to focus his attention on one platform in particular for his personal brand, and he chose Twitter.
In the beginning, he would post on Twitter randomly. Some days he would post one or two times and other days none at all. But, then he decided to do a little experiment. He wanted to see what would happen if he started posting 10 times a day. In a nutshell, his followers and impressions shot through the roof!
He now gets over 100,000 impressions a month easily. He accomplishes this posting often, sending direct messages, and engaging with his followers. And, he decided he’s going to continue doing it because he believes good things can happen on Twitter.
Erik still likes Facebook for business purposes, but for his personal brand, Twitter is where it’s at. You can find him at @iamerikjolson.