Think about the State of the Union address or Economic updates that banks and economists hold. We’re doing the same concept but we’re going to tell the local market about what’s going to be trending in digital marketing this year.
This allows us to own this space and say that we are experts in digital marketing. Our event is going to hold between 150-200 people, we’re getting sponsors, we’re selling tickets but that’s not what matters to us. We want to position ourselves as experts, get in front of prospects, and help the marketers and business owners in our local community.
We’ve already got sponsors locked in, we’ve sold a lot of tickets, so we’re really excited about the event!
Take a look at your industry and see if there’s existing events like this. If not, claim it yourself.