There’s an email newsletter named Help a Reporter Out (HARO) which Erik has used off and on over the years. This is the concept: there are reporters at publications that want a source for an article they are writing. They put out a query saying they need someone with this experience or this expertise to comment on an article I’m writing.
These queries go out to people like Erik who want PR three times a day and if your expertise matches the query, you contact them and they’ll use you as an expert source in their article.
Erik was very into them, responding to the queries at least once a day about a year ago, last holiday season. Many of them were about predictions for digital marketing trends 2019. This was perfect because it would position Erik as an expert in the digital marketing field and this could be an opportunity to reach people that are reading these publications. Erik was getting a success rate of about 50% and got cited on a lot of websites, in a lot of articles, with hyperlinks back to our website.