Today we have a guest speaker, Tatsuya Nakagawa (aka Tats).
Between 2006 and 2008, Tats and his business partner wrote a book about creating strategies to become successful on new product innovations. They got a testimonial from the co-founder of Apple, Steve Wozniak, the perfect person for the testimonial.
But Tats felt he messed up by not promoting the book enough and missed an opportunity to help his business grow and increase his contacts. Why? Because he’s always been fairly shy and introverted. He’s always found different ways to accomplish his marketing goals but this time it didn’t work for him.
Entrepreneurship is about your ability to fail publicly but to move forward with continued enthusiasm for what you’re doing. When you first start a company, no one knows who you are until you start growing, getting more media coverage, and hiring more and more employees. If you don’t like that, you’ll naturally do things that counteract that and it’s going to become a problem.
Since then, Tats has worked on being in the spotlight and being the center of attention whether it be met with positive or negative repercussions. Every business is going to need that spokesperson who is able to take on that role head-on.