At Array Digital, we’ve had a CRM since the beginning but we haven’t used it to its full potential. Erik and Kevin didn’t track every single movement they made because they had large networks and plenty of people to do business with. They logged basic things including emails and correspondence.
With Glen joining the sales team, they continued in this same vein. But with the sales team growing, it’s become more important to have a CRM that’s in tip-top shape.
It’s harder to do when you haven’t been doing it but it becomes a lot easier when you start a new sales team member on it.