In a previous episode, Kevin talked about all we have done to create buzz for Array Digital within our operating area. In episode 183 of Journey to $100 Million, Kevin talks about how this buzz has impacted our sales! Creating awareness for your company is no easy feat, but the rewards you gain are well worth the hard work and dedication.
As we follow along our sales process, we are starting to see that prospects are recognizing our company from our podcast, social media, meetups, and all of the other business ventures we have capitalized on. Even our sales manager Glen experienced this while prospecting right when he started working for our company! This prospect knew who Array Digital was because Erik had previously invited them to Marketers Anonymous, and it garnered attention. This individual felt more comfortable with us, and knew where we stood within our industry. Because of this, it was very easy for Glen to talk to this prospect and get a meeting set up.
We are starting to realize that this buzz we have created is helping us out on the sales front. Take our Marketers Anonymous meetup for example. Most of our clients happen to be marketing directors and managers. These individuals are usually the decision makers in the bigger organizations, while the owners are out of the picture. Marketers Anonymous allows for us to meet a lot of these marketing directors and managers due to the atmosphere we have created, while also impressing them with this meetup we have created. While at this meetup, it also gives us the opportunity to get in front of these new prospects to warm them up, gaining leads and referrals.
Not only that, but when companies are ready to make a decision in their marketing, we are starting to see that they come to us because we are fresh in their mind. When you do good work, it gets noticed, but you have to put it out there!
This attention is only going to increase, because we are not slowing down – we are constantly pumping out this content! It is definitely a win for our sales team when you are able to walk in a room, and the prospect has already heard about our company, knows who we are, and see us as experts in our field. The buzz we have created has been a huge help, and we are excited to see what else is headed our way because of it!