Are you thinking of hiring a digital marketing agency? In this episode, Erik shares everything you need to know about hiring a digital marketing agency.
Erik J. Olson (00:01):
Everything you need to know about hiring a digital marketing agency.
What is happening? I am Erik J. Olson, your host for this Journey To $100 Million episode. Are you thinking of hiring a digital marketing agency? I bet you are. I bet. I bet you’ve got in the back of your mind. You know what? I am sick and tired of not getting leads. I am sick and tired of my sales people sitting around complaining about no one’s contacted them. I am sick and tired of not growing my company. I am sick and tired of not being able to go on that vacation with my wife, husband, family, etcetera, cuz I don’t make enough money in my business. If you are sick and tired, <laugh> like, if you are sick and tired, you probably need to hire a marketing agency to rev up your marketing engine and get you more leads.
Erik J. Olson (00:54):
Now, if you are like most people, you don’t know what you don’t know when it comes to hiring a digital marketing agency. Now, when I say a marketing agency, I really mean digital marketing agency because let’s face facts, the traditional methods of advertising and marketing, like, they just don’t work anymore. TV, radio billboards the newspaper, I mean newspaper. I’m surprised that they’re even printing still. And like all those forms of traditional marketing and advertising is just spray and pray. You’re just, you’re just hoping for the best you’re just, you’re just blanketing everybody. And you’re just kind of hoping that you message finds the right person. It’s not a smart way of spending your money. So digital marketing is incredibly targeted to your audience. So when you get with a digital marketer first and foremost, they should be exclusively a digital marketing agency.
Erik J. Olson (01:51):
If you are working with a quote digital marketer, but they’re really part of a traditional marketing group, like a billboard company or Valpak or something like that. Well, you know what you pay for what you get and you get for what you pay. So good luck with that one digital marketing changes almost on a daily basis. So you need to be partner with someone who knows the industry inside and out, and that is all they do. They are not trying to sell coupons through mailers. They’re not trying to sell billboards. All they do is digital marketing cuz every single day. And I mean every single day there is big breaking changes that happen in digital marketing and it’s a full time job to keep up with it. So that’s what we do here to Array digital. We are on top of it all the time. Now we have a guide that will talk about all the considerations of what used to think of when it comes to hiring a digital marketing agency. If you go to our website at thisisarray.com or you go to our legal website, which is arraylaw.com,
Erik J. Olson (02:59):
You’ll find all sorts of buttons on either one of those websites where you can download the guide. The guide is completely free, except that we do want your contact information because we’re gonna reach out to you and we’re gonna see if we can give you more free information. So like here’s the transparent truth. This is a business development opportunity for us. We provide this information for people that are interested in hiring a digital marketing agency. We provide you with something of value. We give you a ton of information. All we ask in return is your name and email address will provide you with more free information and hopefully you will contact us one day for a sales marketing consultation. So we do have that guy that is live. It is ready for you to go download again, go to thisisarray.com or array law.com. You can find it. It is packed with information and I mean packed 30 pages of information with charts graph, everything you need to know about hiring a digital marketing agency. Go find it. Now if thisisarray.com or arraylaw.com.