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Everything You Need To Know About Hiring A Digital Marketing Agency Part 5


Episode #1319

Ideal clients are spending time on different platforms like Facebook and Instagram. Within social media marketing, various tasks need to be completed continuously that build up an online presence necessary to make a difference. Find out the different components of social media in this episode.

Everything You Need To Know About Hiring A Digital Marketing Agency is a guide that you can download on arraylaw.com/guides for free. If you need to improve your law firm marketing, then you’ll want to choose your next marketing agency wisely, this guide will help you figure out what you need and don’t need in your next agency.

Array Digital has been providing digital marketing services to law firms for years. Many new clients have come to us after having horrible experiences with run-of-the-mill agencies. We know a thing or two about what makes a good agency experience and equally as important what makes a bad agency experience we’ve been at this for quite some time. Our experience in helping companies to generate leads online goes back much further than the founding of our company.

If you prefer to jump right into our free digital marketing consultation, then you can schedule it at a time that’s convenient for you at thisisarray.com/consultation.

August 26, 2022

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Episode Transcript

Erik J. Olson: (00:01)

Your ideal clients are on platforms like Facebook and Instagram, and they range from young to old professionals, average consumers or luxury buyers. They are all spending time. And a lot of it on social media, within social media marketing, there are various tasks that need to be completed on a continuous basis that build up an online presence necessary to make a difference. This occurs in several ways. First there’s organic posting, which is the act of creating posts, interacting with those who respond to those posts and engaging with your audience in every way possible. Organic posts are seen by your followers and those who are researching your law firm, they’re free to post, but take time to create and optimize for each platform. Organic posts should tie in with your overall digital marketing strategy and they take time to craft, but don’t worry. We’ve got your back on social media too.

(01:06)
The second component of social media is paid posts, also known as social ads. These target a very specific target audience, including people who do not follow you. These ads show when people are likely interested in a law firm like yours, social ads are a highly effective way of targeting people. Most interested in what you have to offer. They are already looking for that information and a social ad can be dropped in front of the right people at exactly the right time. How much does digital marketing costs from a purely marketing standpoint is best to use as many different tactics as possible. The more, the better each one creates a different opportunity for exposure across more channels to be found where your prospective clients are. You could spend $2,000 a month, or you could spend $20,000 a month in marketing. The more you spend, the more you get and to get more, you’ll need to spend more, but realistically not many law firms have unlimited marketing budgets.

(02:16)
We’ll work within your budget to get you what you need to find success. We balance the tactics we use carefully providing as much as we can within your budget with the goal of meeting your needs. This is where strategy comes into play. The cost you pay depends on who is doing the work. If you do it yourself, you’ll spend very little, but you must dedicate plenty of time to gain the knowledge and skill to reach that point. Once you’re knowledgeable, then of course you’ll need to actually do all this marketing work. It can literally be

(02:58)
A full time job. And then some that’s why successful law firms outsource their marketing. It’s just too much to expect a lawyer to not only practice the law, but to learn and practice marketing as well. If you purchase a service from a company that provides a project based fee, then you’ll pay $5,000 to $20,000. Shoot, maybe as much as $50,000 upfront just for the website, then they’ll charge you another $150 to $250 per hour for every change in update. You’ll inevitably need over time. How many hours will be needed, your guess is as good as ours. And that is just for the website. If you want SEO advertising or social media, then all of that is extra with project based companies. You’ll often be charged as set up fee for each service you add on typically $2,000 to $5,000. Each once set up they’ll charge thousands of dollars a month in recurring marketing fees, or consider a service based model like Array Digitals in our model, you pay nothing upfront, no project fee at all.

(04:23)
Instead we spread the cost out over time, but still what is the right amount to spend on digital marketing? Unfortunately, the truth is that it depends. If you come across a quote marketer who quotes you a price without first understanding your situation, your firm and your goals, then our advice is to walk away from them. How can someone quote you a one solution fits all price when they don’t even understand what you are trying to accomplish? We don’t do that. It would be a disservice to the digital marketing profession. If we blindly throughout quotes without first doing our due diligence.

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About The Hosts


  • Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

  • Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC